As an educator and on-the-side graphic designer with not a little Adobe InDesign experience under my belt, I met Apple's announcement of the iBook Author software with a raised eyebrow and not much enthusiasm. Sure, Apple tends to change the game when they enter a new market, but I figured "getting people to publish their own materials" as textbooks in the new textbook store didn't seem that big of a deal.
Anyway, I downloaded the (free) Author software tonight ... and was blown away.
Granted, this is NOT InDesign. After all, iBook Author is a FREE program, so I don't expect it to have every glyph and tool and perk that Adobe sells us (for hundreds of dollars *cough*). That said --
INTERFACE
The iBook Author software launches to something any user of Pages (or iWork programs in general) will recognize: a set of useful templates to get you started, plus tons of pre-loaded styles and placeholders. Since the software is set up for authoring books, it offers an easy way to insert chapters, sections, a glossary, table of contents, media files, photos, and text (from Pages or Word documents or just type it in). I realize that I'm more familiar than many folks with page layout software, but within an hour I'd tracked down most of the user options.
TEMPLATES
The software offers a few basic templates to get people started with page design. The simplicity will delight some and anger others. Again, this is FREE book design software (and much more elegant and stable than anything I've ever seen at this price) so I think people need to calm down and recognize what Apple is giving away here. The templates each fit a type of typical textbook: math, science, humanities. The layouts follow good design principles, so even if you know nothing about book design, if you work within the setup Apple gives you (instead of throwing it all out and trying to begin from scratch), you'll end up with a nice-looking textbook.
The templates are fully customizable, though it will take a little time and know-how to crack open all the Styles and modify the fonts. You can replace photo placeholders with your own photos. Obviously, authors will need to use copyright-free photos or pay royalties since nearly everything you can nab on the Internet isn't licensed for commercial use. Good thing I have a deep catalog of Italy, Spain, and England photos, right? ![]()
I tried importing my MEd thesis (an integrated teaching unit) into a template from Word. It was a pleasant surprise. Most of the page formatting worked out ok. I'd have to invest probably 5-10 hours to get the unit ready to publish as a short textbook, but the software gives me a lot of options (number of text columns per page, page breaks, insert media). I plan to finish this one as my trial run and post it for sale in the textbook market. (Can't hurt to be an early adopter!)
TOOLS
Right out of the box, Apple's software lets authors drop in photos or movies or tables or interactive photos/diagrams. There's a widget for quizzes as well, so savvy educators with classroom experience can insert the kinds of on-the-spot assessment at just the right moment. For example, if I were working on a Latin chapter for 3rd declension adjectives (my lesson plan material for tomorrow), I'd add a 10-question review of the relevant vocab. Simple and useful.
It looks like film clips would take some work. Unless you work out a deal with a content creator, I imagine everything on YouTube is offlimits. BUT -- you don't have to upload your iBook textbooks to the iTunes store for sale. I could format a companion textbook for my Latin students (to reflect the adaptations Jack and I have made to the BJUP Latin textbook to make it appropriate for 6th/7th graders) and distribute it for free to all of my students. No need to publish officially.... which means I could run YouTube clips through a tool like MPEG Streamclip to convert them for iBook use.
Authors can customize nearly everything, from font color and style and size to the way pages are laid out. Book layouts offer many options for customization. I can't wait to try out the interactive diagram feature.
EASE OF USE
This is where Apple stuns me.
As I mentioned, I know my way around InDesign. I like InDesign. I'd happily work in a publishinghouse doing book design if I could land the job, because I like the work. But Apple has come along and dropped an incredible tool right into the hands of Ordinary Joe.
Want to publish an iBook of your family's secret recipes? You can do it. Just bust out your camera, shoot the dishes as you cook them, and enter the text.
I could type up my notes from Dave Conley's England trip, insert my photos, and load it onto my iPad as a resource.
Any teacher, Sunday School teacher, counselor, trainer, work supervisor, or PTO coordinator can sit down and create a nice-looking book for a community of iPad owners. Bottom line: You don't have to be a specialized designer to get a basic book onto the market.
Are there limitations? Sure. Is there still a role for a page designer with serious InDesign chops? Of course. Will graphic designers be impressed with Apple's new software? Of course not. It's not meant for them.
But in the same way that the digital camera made all of us more open to photography, and the digital video camera has spawned a fresh generation of filmmakers who don't need thousands of dollars to buy 35mm film, Apple's textbook publishing software is going to spawn a vibrant group of educators and authors in the world of electronic publishing.
LIMITATIONS
- These iBooks are for iPad use. If you don't have an iPad, you can't read them. Apple wants you to buy their tablets and use them in your business or classroom. And iPads aren't cheap....so you've got to be working somewhere that's adopting technology (and has the funding for it).
- Obviously, the Apple software doesn't provide content. If you don't know anything about a topic, you won't write a very good book. The iBook store has a gatekeeping process, and posting a book for sale requires getting a seller account through Apple and letting them vett your book. But that's not going to stop the drivel from hitting the online store. Oh well. Used bookstores are full of crap too, but I still think they're awesome.
- Free software =/= expensive Adobe InDesign powerhouse features. Duh. If you want (or need) ultimate control over your publishing layout, you probably shouldn't be relying on free software. Go hire a professional.
- People savvy enough to run a YouTube video through a format converter will be ripping off a lot of possibly-copyrighted content and never get caught if they aren't selling their books online. But on the upside, a lot of videomakers post their material to YouTube and Vimeo under a "creative commons" license, which allows others to use their work as long as they're given proper credit and the new user isn't making money off it. So my homegrown Latin textbook that I use in-house can make use of my carefully-curated collection of links and teaching videos.
All that said --
Apple has given us a great tool. I'm hoping educators who have invested millions of hours into crafting great lessons will be brave enough now to step out there are write their own textbooks.
Because, to be honest, published textbooks suck most of the time.


Recent Comments